Creating an Effective Home Marketing Plan

While some agents may put an ad of your home in the local paper and list it in the Multiple Listing Service (MLS), there are many additional steps that should be taken to effectively market your home enabling a quick sale at the best price. A devoted REALTOR® will actively market your house using at least a few of the following methods:

1. Advertising in the MLS
   Advertising your listing in the Multiple Listing Service (MLS) is imperative in any marketing plan! It is typically the first place your agent will begin marketing your house and most often directly responsible for the sale of your house. Years ago, it was used as a medium for agents to market homes to buyers agents, however, with the internet evolving it is now available for buyers to search themselves on many real estate websites.
   
   
2. For Sale Sign in Yard with Brochure Box
   For sale signs with professionally designed brochures displayed in a brochure box in your front yard is also essential. This is an inexpensive way to ensure all passersby’s get a chance to notice your house.
   
   
3. Prominent Advertising on Your Agent’s Website
   While the MLS is available for buyers to search it is of utmost importance your house also be prominently featured within your agent’s website. While your house is not likely the only listing your agent features you may want to kindly suggest they rotate each listing from the “featured properties” page to the homepage. The added exposure just may help you sell more quickly and your agent will likely appreciate your interest to help.
   
   
4. Advertising in Local and/or National Newspapers
   Advertising in newspapers is considered traditional advertising and continues to provide REALTORS® an opportunity to market listings. The downside is the potential cost, especially on Sundays, and rarely results in a sale. It is advisable to request your agent put more effort into other marketing avenues instead.
   
   
5. Advertising in Real Estate Magazines
   Many specialty real estate magazines exist for the purpose of marketing listings as well. Most often, these publications feature high end homes. However, just as with newspaper ads they rarely produce qualified leads or end in a sale. While you may like seeing your house marketed in this manner a better option would be to opt for additional website marketing.
   
   
6. Holding Open Houses
   There are two types of open houses. One if for the public and generally are held on Sunday afternoons. The other is for agents.
   
   Ordinarily, public open houses don’t result in the sale of a house either. Part of the reason public open houses have failed to lead to sales in the past is the lack of visitors. There are two things that can and should be done to promote the open house and persuade buyers to actually visit.
   
   However, having a public open house is not as likely to bring in many serious buyers as a Broker open house. Broker open houses are held for agents instead of the general public. Since agents viewing your home during a Broker open house already have pre-qualified buyers your chances of selling are heightened.